digwhe.blogg.se - The dip by seth godin pdf

“Don’t quit something with great long-term potential because of the stress of the moment” – much better advice! Never quit something with great long-term potential just because you can’t deal with the stress of the moment. “Never Quit “– this is a terrible piece of advice There is a difference between quitting a tactic (action or behavior) versus quitting a strategy (or long-term goal/outcome)ĭon’t quit in the Dip – push through short-term pain by visualizing the great long-term results – AKA no one quits the Boston Marathon at mile 25 Market acceptance is a big Dip, but worth pushing through Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources Further Advice The space shuttle is not a Dip, it’s a cul-de-sac, because it’s going nowhere and NASA needs to drop it

getting your product into better distribution channels like Walmart.

Men’s Health cover models pushed through the Dip to get washboard absīeing mediocre sucks – and so many people and organizations have simply settled for this Woodpeckers don’t diversify – they peck one tree 22,000 times to get dinner If it is worth doing, there is probably a Dip

Successful people don’t just “just ride out the Dip…They lean into it, changing the rules as they go” The Dip is organic chemistry, law school, agent rejections, the last few pushups The Dip is the hard part, the “moat” the prevents most people from being the best Superstars – agents, dealmakers, artists, etc, get way more than everyone else, because they are the bestĪverage is for Losers – quit or be exceptional – those are the only two choices Jack Welch and GE – part of the transformation was making only #1 or #2 acceptable Yet it’s easier to be the best in something than ever before – so many micro niche markets exist today The top movie of the week usually has 2x the ticket sales of the 2nd movieīeing the best in the world matters – no one wants an average product or service Vanilla is far and away the top ice cream flavor – 22% of all sales, (Chocolate is 8%) Or he can tap twenty-thousand times on one tree and get dinner.

The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes The Dip’s Big Ideaĭon’t be afraid to quit the wrong stuff and have the conviction to stick with the right stuff.Ī woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. The Dip: A Little Book That Teaches You When To Quit (And When to Stick) Author: Seth GodinĬlick Here to Get the PDF Summary of This Book & Many More